Susanna Brechko

Google Ads Expert | Search Engine Marketing

Let’s build profitable, scalable Google Ads campaigns.

About

Performance marketer with 5+ years of experience scaling lead generation through Google Ads. I specialize in turning underperforming accounts into profitable acquisition channels through account restructuring, search intent optimization, and data-driven scaling. Experienced across local services, B2B, and competitive service-based industries, with proven results in reducing CPA by 20–45% and improving lead quality.

  • Google Ads Campaign Setup: Search, Display, PMax

  • Google Analytics 4

  • Lead Generation

  • Strategy & Campaign Scaling

  • Keyword Research & Search Intent Analysis

  • Bid & Budget Optimization

  • GA4 / GTM / Conversion TrackingCPC & competition

Reviews

"Susanna helped me a lot in understanding some quite tricky things in Google Ads and made my client happy by increasing the number of orders."

Entertainment company, Germany

"Susanna is an extremely knowledgeable and experienced Google Ads marketer. She provided us a lot of detailed insights and constructive feedback! I would always hire her again!"

SAAS Company, Germany

"I'm so happy I found Susanna online. My previous experience with marketers has been sketchy at best but Susanna was a breath of fresh air. She is a true professional, takes her time to understand the ads, gives relevant feedback and not just generic responses. I also love the fact she is available whenever I need her. I decided to re-hire her for 2 more marketing projects. Thank you Susanna"

Digital marketer, South Africa

"Susanna was great. She clarified my Brand Search questions immediately and was super honest on what my project needed to succeed. I really respect her honesty and understanding to the craft of google ads. If you need Lead Gen help, hire her. She’s trustworthy and knows her stuff."

Small business, Canada

Work

Self-employed | 2025 – Present

  • Reduced cost per lead by 20–45% through account restructuring, search intent refinement, and budget reallocation

  • Generated 374+ qualified leads (calls, appointments, visits) for a premium local business at $9.66 CPA

  • Built Search+Performance Max campaigns for a competitive B2B niche, generating 73 qualified leads at $44 CPA

  • Improved reporting and attribution accuracy with GA4, GTM, and Looker dashboards, enabling faster optimization decisions

MixDigital | 2022 – 2023

  • Increased website conversion rate by 5× through landing page restructuring, UX optimization, and stronger message-to-intent alignment

  • Improved ROAS by 30–55% by restructuring keyword architecture, refining audience segmentation, and optimizing bidding strategies

  • Reduced CPA by 25–40% by eliminating inefficient search terms, reallocating budget, and improving funnel quality

  • Conducted full-funnel performance analysis (ads → landing page → checkout), identifying bottlenecks that improved qualified lead volume by 60%

Elite Experience | 2021 – 2022

  • Managed Google Ads budgets of up to $15,000/month across multi-location entertainment venues in Austria and Dubai

  • Increased Google Ads revenue by 40% within the first month through campaign restructuring, search term refinement, and bid optimization

  • Improved ROAS by optimizing seasonality-based budget allocation and focusing on high-intent keyword targeting

  • Built automated executive dashboards, reducing reporting time by 50% and enabling faster strategic decisions

OMD OM Group | 2021

  • Built and executed cross-channel paid media strategies for an international pharmacy brand across Google Ads and Meta Ads

  • Managed monthly advertising budgets of up to $10,000, consistently achieving reach, performance, and conversion KPIs

  • Improved campaign efficiency by 20–35% through audience segmentation, bid optimization, and structured A/B testing

  • Identified scalable audience clusters and creative angles that improved campaign performance and unlocked new growth opportunities

SvitSoft | 2019 – 2021

  • Managed Google Ads budgets ranging from $500 to $5,000/month across lead generation accounts in multiple industries

  • Reduced CPA by 20–35% through campaign restructuring, search term cleanup, negative keyword expansion, and bid strategy optimization

  • Increased conversion rates by up to 30% through landing page optimization and improved message-to-intent alignment

  • Implemented advanced conversion tracking (GTM, call tracking, micro-conversions), improving attribution accuracy and optimization decisions